• As Seen On
• Aug 13,2009
• In: Dragons Den

MyDish Recipe Site – As seen on Dragons Den

Last nights Dragon’s Den saw Carol Savage pitch her online community for food lovers to the Dragons and was after £100,000 for a 10% stake in her MyDish website.

MyDish is all about sharing recipes with friends and family, through a community of like minded people – think of it as a Facebook for Foodies….Facecook?

Carol pitched well to the Dragons’ despite getting grilled, if you’ll excuse the pun, from some Peter Jones, Duncan Bannatyne and James Caan.

The MyDish site has some great functionality, including being able to send ingredients through to Ocado much like the MySupermarket site.

The only female in the Dragons Den, Deborah Meaden, had been quiet throughout the pitch which is normally a good sign and wanted to know about the MyDish website.

Although the MyDish site had a high cost in dveloping and marketing etc, as well as spending over £20,000 per month, Deborah put in an offer to investment in MyDish.co.uk

Deborah Meadon decided to offer the full £100,000 but wanted an increased equity stake of 15%.  Theo also liked the idea of the MyDish site and concept and also offered another £100,000 for the same equity stake.

Whilst it was a tempting offer, Carol from MyDish decided to go with the single Dragon and chose Deborah Meaden.

We wish Carol and the MyDish.co.uk site all the very best for the future.

Related Links:

• MyDish.co.uk
• MySupermarket.co.uk